You will listen to part of a lecture and answer a question about it. After you hear the question, you will have 20 seconds to pr

Now listen to part of a talk in a psychology class.
    A person who is in a group will think and behave differently than they would if they were alone. In particular, if most of the people in a group, the majority, think the same thing then I, if I’m in the group, will be affected by what the majority thinks. This effect is called majority influence. So, let’s talk about two types of majority influence: informational influence and normative influence.
    First, there’s informational influence. Now this happens when what’s important to you is the information— getting the right answer to a question. Say you’re driving a car, taking a group of people to a restaurant. Now at one point, you’re not sure which way to go. You think you need to turn left, but when you ask the people in the car, everyone says, "Go straight." Do you turn left? No, you don’t. Since the majority thinks you should go straight, that’s probably correct. You change what you think is the correct answer and go straight. This is informational influence.
    Then there’s normative influence. Normative influence occurs when a person wants to be accepted by a group. To gain approval, the person goes along with the norm, the popular opinion. Say you went to a movie with some people you’re hoping to become friends with. After the movie, they were all saying how great it was, but you thought the movie was awful Did you say that? No. Instead, you agreed with everyone else and said you liked it. Now why? Not because you thought the movie was good, you just wanted to get along with the group. If you said you thought the movie was lousy, it might seem like you were not part of the group, so this is an instance of normative influence.