首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Apple is hardly alone in the high-tech industry when it comes to duff gadgets and unhelpful call centres, but in other respects
Apple is hardly alone in the high-tech industry when it comes to duff gadgets and unhelpful call centres, but in other respects
admin
2018-06-06
31
问题
Apple is hardly alone in the high-tech industry when it comes to duff gadgets and unhelpful call centres, but in other respects it is highly unusual. In particular, it inspires an almost religious fervour among its customers. That is no doubt helped by the fact that its corporate biography is so closely bound up with the mercurial Mr. Jobs, a rare showman in his industry. Yet for all its flaws and quirks, Apple has some important wider lessons to teach other companies.
The first is that innovation can come from without as well as within. Apple is widely assumed to be an innovator in the tradition of Thomas Edison or Bell Laboratories, locking its engineers away to cook up new ideas and basing products on their moments of inspiration. In fact, its real skill lies in stitching together its own ideas with technologies from outside and then wrapping the results in elegant software and stylish design. The idea for the iPod, for example, was originally dreamt up by a consultant whom Apple hired to run the project. It was assembled by combining off-the-shelf parts with in-house ingredients such as its distinctive, easily used system of controls. And it was designed to work closely with Apple’s iTunes jukebox software, which was also bought in and then overhauled and improved. Apple is, in short, an orchestrator and integrator of technologies, unafraid to bring in ideas from outside but always adding its own twists.
This approach, known as "network innovation", is not limited to electronics. It has also been embraced by companies such as Procter&Gamble, BT and several drugs giants, all of which have realised the power of admitting that not all good ideas start at home. Making network innovation work involves cultivating contacts with start-ups and academic researchers, constantly scouting for new ideas and ensuring that engineers do not fall prey to "not invented here" syndrome, which always values in-house ideas over those from outside.
Second, Apple illustrates the importance of designing new products around the needs of the user, not the demands of the technology. Too many technology firms think that clever innards are enough to sell their products, resulting in gizmos designed by engineers for engineers. Apple has consistently combined clever technology with simplicity and ease of use. The iPod was not the first digital-music player, but it was the first to make transferring and organising music, and buying it online, easy enough for almost anyone to have a go. Similarly, the iPhone is not the first mobile phone to incorporate a music-player, web browser or e-mail software. But most existing "smartphones" require you to be pretty smart to use them.
Apple is not alone in its pursuit of simplicity. Philips, a Dutch electronics giant, is trying a similar approach. Niklas Zennstrom and Janus Friis, perhaps the most Jobsian of Europe’s geeks, took an existing but fiddly technology, internet telephony, to a mass audience by making it simple, with Skype: they hope to do the same for internet television. But too few technology firms see "ease of use" as an end in itself.
What does the word "gizmo" mean(Para. 4)?
选项
A、Little trick.
B、Game.
C、Little invention.
D、Problem.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/FoSO777K
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Nowadaysairportsecurityguardshavetherighttosearchpeople’sbagswhoactinasuspiciousmanner.
InsteadofpublishinginScienceorNature,the______journalsinwhichmajornewhumanfossilfindsaretypicallyannounced,the
ThehappiestpeopleintheworldmayliveinScandinavia,anewstudysuggests.That’saccordingtotheUnitedNationsGeneralA
Chinaisthetopsourcecountryofinternationalstudentsintheworld.Recentstatisticshaveshowna【C1】______trendforChine
Theresearchersstresstheurgencyofpreservingoldvarietiesasbothdisease-resistantstrainsandonesthatwillthrivewitho
Mosttrivialargumentsaresaidtobebasedonmattersofprinciple.Whyshouldprinciplesmattersomuch?Whycannotwebemore
A、Thedevelopmentofcomputertechnonogy.B、ThedevelopmentofSymantecCorporation.C、Cyberattacks.D、Computertechniques.C此题
Becauseoftheoriginalsin,manyAmericanstaketoalcoholism,whichcostsheavycasualties.
Wehaveallheardofcounterfeitingbefore.Usuallyitreferstopeoplemakingmoney—printingitinsteadofearningit.Butcou
A、Theredshoes.B、Thebrownshoes.C、Theoldshoes.D、Thepinkshoes.B
随机试题
根据管理需要和具体情况,企业可以设计哪些类型的辅助会计制度()
标志中国延续两千余年封建帝制覆灭的事件是
引起ITP病人出血的机制中,下列哪项不可能
某规模化猪场5~8周龄的保育仔猪出现发病,病猪发热、食欲减退;呼吸困难、咳嗽;关节肿胀、跛行、颤抖;共济失调、可视黏膜发绀,严重者死亡。临死前侧卧或四肢呈划水样。剖检可见多发性纤维素性或浆液性脑膜炎、胸膜炎、心肌炎、腹膜炎、关节炎、间质性肺炎、心包炎,形成
表面活性剂在药剂方面常用作
投资与消费虽然同属于现代社会中重要的经济活动,但具有自身的运动规律和作用机制,投资的一般特性包括:()。
订立合同应该( )。
信用证不准分批,又没有数量增减条款,则实际装运数量允许有5%的增减幅度。()
新中国成立以后,我国政府制定了“两弹一星”的战略决策,这一战略目标的实现是在()。
A、Aperformance.B、Apopgroup.C、Thenameofatheater.D、Thenameofadancer.B
最新回复
(
0
)