首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Ladies and gentlemen, To talk about the importance and effectiveness of the global human resource management, I would like to
Ladies and gentlemen, To talk about the importance and effectiveness of the global human resource management, I would like to
admin
2018-07-31
76
问题
Ladies and gentlemen,
To talk about the importance and effectiveness of the global human resource management, I would like to take Coca-Cola Company as a quintessence.
The Coca-cola Company is one of the most successful multinational enterprises. With operations in close to 200 countries and nearly 80 percent of its operating income derived from business outside the Unites States, Coca-Cola is typically perceived as the quintessential global corporation. Coca-Cola, however, likes to think of itself as a "multi-local" company that just happens to be headquartered in Atlanta but could be headquartered anywhere and that presents the Coca-Cola brand with a "local face" in every country where it does business. The philosophy is best summarized by the phrase " think globally, act locally," which captures the essence of Coca-Cola’ s cross-boarder management mentality. Coca-Cola grants national businesses the freedom to conduct operations in a manner appropriate to the market. At the same time, the company tries to establish a common mind-set that all its employees share.
Coca-Cola manages its global operations through 25 operating divisions that are organized under six regional groups: North America, the European Union, the Pacific Region, the east Europe/Middle East Group, Africa, and Latin America. The corporate human resource management (HRM) function is charged with providing the glue that binds these various divisions and groups into the Coca-Cola family. The corporate HRM function achieves this in two main ways: (1) by propagating a common human resources philosophy within the company, and (2) by developing a group of internationally minded mid-level executives for future senior management responsibility.
The corporate HRM group sees its mission as one of developing and providing the underlying philosophy around which local businesses can develop their own human resource practices. For example, rather than have a standard salary policy for all its national operations, Coca-Cola has a common salary philosophy — the total compensation package should be competitive with the best companies in the local market. Twice a year the corporate HRM group also conducts a two-week HRM orientation session for the human resource staff from each of its 25 operating divisions. These sessions give an overview of the company’s HRM philosophy and talk about how local businesses can translate that philosophy into human resource policies.
As much as possible, Coca-Cola tries to staff its operations with local personnel. To quote one senior executive: "We strive to have a limited number of international people in the field because generally local people are better equipped to do business at their home locations. " However, expatriates are needed in the system for two main reasons. One is to fill a need for a specific set of skills that might not exist at a particular location. The second reason for using an expatriate is to improve the employee’s own skill base. Coca-Cola believes that because it is a global company, senior managers should have had international exposure.
The corporate HRM group has about 500 high-level managers involved in its " global service program. " Coca-Cola characterizes these managers as people who have knowledge of their particular field, plus knowledge of the company, and who can do two things in an international location — add value by the expertise they bring to each assignment and enhance their contribution to the company by having international experience. Of the 500 participants in the program, about 200 move each year. To ease the costs of transfer for these employees, Coca-Cola gives those in its global service program a US-based compensation package. They are paid according to US benchmarks, as opposed to the benchmark prevailing in the country in which they are located. An ultimate goal of this program is to build a cadre of internationally minded high-level managers from which the future senior managers of Coca-Cola will be drawn.
The above is my observation of Coca-Cola’s HRM. Thank you for your attention.
选项
答案
女士们、先生们: 我想把可口可乐公司作为一个典范来谈谈全球人力资源管理的重要性和有效性。 可口可乐公司是最为成功的跨国企业之一。它在近200个国家经营,而近80%的营业收人来自美国以外的业务,已被视为跨国公司的典范。然而,该公司却把自己看成是一家“多本土性”公司,其总部设在美国亚特兰大只是偶然,其实可以设置在世界上任何一个地方,只要它代表了可口可乐品牌,就可以以任何一个国家的地方面目出现。“全球思维,地方行为"这句话最能概括这种理念,因为它正好反映了可口可乐公司跨国管理的精神实质。一国之内,凡适合市场的合理经营都会得到可口可乐公司的许可。它同时也努力在全体员工中建立一种统一的思维模式。 可口可乐公司通过25家业务部门来管理其全球业务,这些业务部门受控于六个区域集团,即北美集团、欧盟集团、太平洋地区集团、东欧/中东集团、非洲集团以及拉美集团。公司人力资源管理的职能在于主要把不同的部门和集团凝聚在可口可乐大家庭里。人力资源管理部门通过两种途径来达到这个目的:(1)在公司里宣传一种共同的人力资源理念;(2)培养一群具有国际化思维的中层经理,作为未来高级管理的后备人员。 公司人力资源管理层的全部人员把培养和提供基础理念作为己任。有了这样的基础理念,其他各地分公司就能够制定自己的人力资源管理办法。譬如,可口可乐公司不为一国之内的业务经营设立标准薪酬政策,而是确立一种普遍的薪酬理念,即总的薪酬利益应该能与当地市场上最优秀的公司一比高低。此外,公司的人力资源管理部每年为25家业务部门的人力资源管理人员举办两次为期两周的指导性会议。这些会议主要是回顾公司的人力资源管理理念,并讨论如何能把这些理念变为各地方业务部门的人力资源政策。 可口可乐公司总是尽一切办法招募当地人员来从事业务部门的经营。引用一位高级经理的话说:“我们努力限制本行业的国际人员数量,因为一般来说本土人员更适合从事设在他们本地的业务。”然而,出于两方面的主要原因,该系统仍然需要聘用一些外派来人员。这样做一方面是为了填补本土不具备的某些技术。聘用外派来人员的另一方面原因是为了提高员工的整体技术水平。可口可乐公司认为,既然自身是一家全球化公司,自己的高级经理就应该适应国际化环境。 可口可乐公司的人力资源管理部拥有约500名专门从事“全球服务项目”的高层经理。公司认为这些人员不仅具有专业知识,同时也十分了解公司的情况,他们能在世界范围内做两件事情,一是通过自己的专门技术给每项任务增值;二是通过自己的国际经验提高对公司的贡献。在这500名项目人员中,有200名每年都在流动。公司为了缓解这些人员流动的费用,制定了一项以美国为标准的项目人员薪酬政策。他们的薪酬水准是参考美国的,而不是所在国家或当地的。这整个项目的最终目标是培养一支具有国际化思维的高水平经理队伍,可口可乐公司未来的高级管理人士就从他们当中选拔。 以上是我对可口可乐公司人力资源管理的了解和认识。 谢谢大家!
解析
转载请注明原文地址:https://kaotiyun.com/show/N8uO777K
本试题收录于:
CATTI三级口译实务题库翻译专业资格(CATTI)分类
0
CATTI三级口译实务
翻译专业资格(CATTI)
相关试题推荐
HOWSOILISFORMED(1)Soilformationisadynamicprocessthattakesplaceindifferentenvironments.Itisstronglyinflue
农业加工业帮助提升中国农业发展过去二十年,农产品加工业始终是中国农业发展的引擎,它使农民的腰包鼓了起来。在改革开放的年代中,尤其是在20世纪最后五年,农业加工在国民经济中的重要性一直在稳步上升。国家统计局数字显示,农产品加工业已成为
中国的生态旅游研讨会旅行给游客带来了很多乐趣,然而旅游业的发展却给环境带来不少问题,严重的甚至扰乱到社会秩序。联合国环境规划署委员会针对这些问题,提出了发展“生态旅游”的新策略。国际旅游协会将生态旅行定义为具有保护自然环境和维护当地人民福利
上世纪四十年代以来,我国的人口增长了200%。
外交部宣布,根据既定计划,中国在南沙群岛部分岛礁已于近日完成陆域吹填工程,下阶段将开展设施建设。
Thejanitor’slongservicewiththecompanywas______apresent.
Thelibrarysheworkedinlentbooks,magazines,audio-cassettesandmapstoitscustomers,whocouldkeepthemforfourweeks.
Martinhascreatedenoughmemorable______tomakeiteasytoforgivehislows.
Leadingstressmanagementexpertssaythatlifewithstresswouldbedulland______.
Toimposecomputertechnology______teachersistocreateanenvironmentthatisnotconducivetolearning.
随机试题
属于护理组织文化隐性内容的是
肝硬化患者食管静脉曲张破裂大出血后发生的变化,不正确的是
下列哪一选项的表述不可以成立?()
某水利水电工程项目,发包人与承包人依据《水利水电工程标准施工招标文件》(2009年版)签订了施工承包合同,合同价格4000万元(含临建固定总价承包项目200万元)。合同中规定:(1)工程预付款的总额为合同价格的10%,开工前由发包人一次付清。
普通发票的联次包括存根联、记账联、发票联和抵扣联。()
关于认股权证的内在价值,下列说法正确的是()。
张某和赵某在一处工地打工。某日两人在工地发生争执,张某顺手推了赵某一把,赵某倒地后后脑勺正好碰到石头上,导致颅脑损伤,经抢救无效死亡。张某对于赵某的死亡的心理态度属于()。
投资银行按照议定价格从发行人手中购进将要发行的全部股票,然后再出售给投资者,最后将所筹集的资金交付发行人的股票销售方式是()。
财务会计报告须经注册会计师审计的,企业应当将注册会计师及其会计师事务所出具的审计报告随同财务会计报告一并对外提供。()
甲的父亲病重,急需钱治疗。为筹集治疗费,甲决定将其收藏的一幅油画出售,乙提出以相当子市场价一半的价格购买该油画,甲在急需用钱的情况下无奈把油画以市价的一半转让给乙。下列说法正确的是()
最新回复
(
0
)