首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote g
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote g
admin
2022-12-18
97
问题
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.
【B11】________________Since public relations involves communications with stockholders, financial analysts, government officials, and other non-customer groups, it is usually placed outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a limitation because the public relations department of consultant will likely not be in tune with marketing efforts.【B12】_______________ Although the basic purpose of public relations is to provide positive influence on the public image, this influence generally may be less than that provided by the other components of the public image mix.
【B13】______________Publicity on the other hand should not be divorced from the marketing department, as it can provide a useful adjunct to the regular advertising.【B14】_______________
The point we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take care of public image problems and opportunities.【B15】_______________Public relations and directed publicity may help highlight favorable newsworthy events, and may even succeed in toning down the worst of unfavorable publicity, but the other components of the public image mix create more lasting impressions.
A ) Publicity may be in the form of news that has favorable overtones for the company initiated by the public relations department.
B ) Furthermore, not all publicity is initiated by the firm; some can result from an unfavorable press as a reaction to certain actions or lack of actions that are controversial or even downright ill-advised.
C ) Publicity then is part of public relations when it is initiated by the firm, usually in the form of press releases or press conferences.
D ) Many factors impact on the public image. Many of these have to do with the way the firm does business, such as its product quality, the servicing and handling of complaints, and the tenor of the advertising.
E ) It surely causes heavy losses to the company.
F ) Poor communication and no coordination may be the consequences.
G ) The public relations, in fact, is developing some new relative concept in the past few years.
【B11】
选项
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/keMD777K
0
考研英语一
相关试题推荐
TheWorldBank,InternationalTelecommunicationsUnion(ITU),GlobalSystemforMobileTelecommunicationsAssociation(GSMA),an
TheWorldBank,InternationalTelecommunicationsUnion(ITU),GlobalSystemforMobileTelecommunicationsAssociation(GSMA),an
SelectiveNewYorkCitypublichighschoolsaresupposedtomakeiteasyforfamiliestoseetheirdetailedadmissioncriteria,
Nobodyeverproteststhatanelementaryschoolshouldbedescribedas"manned"insteadof"staffed,"butdaretosuggesta"men
Forthoseseekingtohelptheworst-offinpoorcountries,themobilephonehasbeenamagicwand.Mobile-moneyaccountshavehe
EmerginginthelateSixtiesandreachingapeakintheSeventies,LandArtwasoneofarangeofnewforms,includingBodyArt,
Leadingdoctorstodayweighinonthedebateoverthegovernment’sroleinpromotingpublichealthbydemandingthatministersi
随机试题
在下列开挖方法中,适用于土、石质傍山路堑开挖方法的是()。
最适于进行输卵管结扎术的时间是()
埋地管道要承受土壤压力和外面的各种重力负荷,防腐层必须具备抗冲击性能。
人生观
使子宫发生强直性收缩的是降低妊娠子宫对催产素敏感性的是
当采用变动单价时,合同中可以约定合同单价调整的情况有()。
Ultralight(超轻型的)airplanesarearecentdevelopmentinaviationthatprovidewhataviationenthusiastshavelongbeenseeking:b
若一棵二叉树中有24个叶结点,有28个仅有一个孩子的结点,则该二叉树的总结点数为()。
A、 B、 C、 D、 D
在Linux中可以实现代理服务器功能的软件是(56)。
最新回复
(
0
)